Launching Pocono Pizza & Eatery

I had the pleasure of working with Berlinda and Joey, two passionate food-lovers, in Albrightsville, PA. When I first met the couple, they were so excited about finally opening their pizzeria and eatery to the locals in their area. I learned that they were business owners in the past owning a restaurant, Cafe America, in Linden, NJ and a convenient store, The Corner Spot, in Elizabeth, NJ.

Menu Design Idea

My clients, Berlinda and Joey, wanted their menus to transition away from the typical pizzeria menu designs. When I think of a pizzeria menu, the first thing that comes to mind are the bold colors of red and green. They told me they were adding a chalkboard wall to showcase weekly specials and the idea came to me. I thought it would be creative to have chalkboard style menus and business cards to match the eatery’s decor. Plus, the black and white design was cost efficient for customers to take a menu home for future orders.